Walt’s Waltz Logo Guide
Background “Form as a Whole”
The form as a whole represents an abstracted butterfly: symbol of transformation and growth. It is facing right and flying in an upward direction.
Background “Line Weight”
The lighter line represents the quiet struggle people wrestle with. The bold line represents strength of those individuals affected. The bold line also represents increased visibility and awareness.
Background “Spatial Forms”
Walt’s Waltz works with experts to determine the most effective manner to move humanity toward increased understanding of anxiety and depression through a series of three steps.
Diagram A: Three negative shapes found within the form represent these three steps, which is also the number of beats in a waltz.
Diagram B: The waltz metaphor is represented by a form reminiscent of the front sole of a footstep.
Color Palette
The color palette recommended above is based on colors that represent health awareness.